Chrysler\u002639;s Ram Brand Lukewarm On A Future Compact Pickup

Dodge can be an American model of automobile manufactured by FCA US LLC (formerly often known as Chrysler Group LLC), situated in Auburn Hills, Michigan. Dodge vehicles currently add the lower-priced badge variants of Chrysler-badged vehicles together with performance cars, though for most of its existence Dodge was Chrysler's mid-priced brand above Plymouth.Founded as being the Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge noisy . 1900s,[3] Dodge was originally a supplier of parts and assemblies for Detroit-based automakers and began building complete automobiles underneath the "Dodge Brothers" brand in 1914, predating the founding of Chrysler Corporation. The factory was situated in Hamtramck, Michigan, and was referred to as the Dodge Main factory from 1910 until its closing in January 1980. The Dodge brothers both died in 1920, plus the company was sold by their loved ones to Dillon, Read & Co. in 1925 before being sold to Chrysler in 1928. Dodge vehicles mainly was comprised of trucks and full-sized passenger cars with the 1970s, community . made memorable compact cars (such because the 1963–76 Dart) and midsize cars (such because "B-Body" Coronet and Charger from 1962–79).The 1973 oil crisis as well as its subsequent influence on the American automobile industry led Chrysler to build up the K platform of compact to midsize cars for your 1981 model year. The K platform and it is derivatives are credited with reviving Chrysler's business within the 1980s; one particular derivative had become the Dodge Caravan.The Dodge brand has withstood the multiple ownership changes at Chrysler from 1998 to 2009, including its short-lived merger with Daimler-Benz AG from 1998 to 2007, its subsequent sale to Cerberus Capital Management, its 2009 bailout through the United States government, as well as subsequent Chapter 11 bankruptcy and acquisition by Fiat.In 2011, Dodge, Ram, and Dodge's Viper were separated. Dodge declared that the Dodge Viper can be an SRT product and Ram is a manufacturer. In 2014, SRT was merged back in Dodge. Later that year, Chrysler Group was renamed FCA US LLC, corresponding together with the merger of Fiat S.p.A. and Chrysler Group into your single corporate structure of Fiat Chrysler Automobiles.

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