The 1980s: When Worse Was Better The Truth About Cars

Dodge is surely an American type of automobile manufactured by FCA US LLC (formerly generally known as Chrysler Group LLC), situated in Auburn Hills, Michigan. Dodge vehicles currently add the lower-priced badge variants of Chrysler-badged vehicles and also performance cars, though for high of its existence Dodge was Chrysler's mid-priced brand above Plymouth.Founded since the Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge in early 1900s,[3] Dodge was originally a supplier of parts and assemblies for Detroit-based automakers and began building complete automobiles in the "Dodge Brothers" brand in 1914, predating the founding of Chrysler Corporation. The factory was situated in Hamtramck, Michigan, and was referred to as Dodge Main factory from 1910 until its closing in January 1980. The Dodge brothers both died in 1920, and also the company was sold by their own families to Dillon, Read & Co. in 1925 before being sold to Chrysler in 1928. Dodge vehicles mainly was comprised of trucks and full-sized passenger cars throughout the 1970s, even though it made memorable compact cars (such because 1963–76 Dart) and midsize cars (such since the "B-Body" Coronet and Charger from 1962–79).The 1973 oil crisis and it is subsequent effect on the American automobile industry led Chrysler to formulate the K platform of compact to midsize cars for that 1981 model year. The K platform as well as its derivatives are credited with reviving Chrysler's business inside the 1980s; the sort of derivative took over as the Dodge Caravan.The Dodge brand has withstood the multiple ownership changes at Chrysler from 1998 to 2009, including its short-lived merger with Daimler-Benz AG from 1998 to 2007, its subsequent sale to Cerberus Capital Management, its 2009 bailout because of the United States government, and its particular subsequent Chapter 11 bankruptcy and acquisition by Fiat.In 2011, Dodge, Ram, and Dodge's Viper were separated. Dodge declared that the Dodge Viper will be an SRT product and Ram has to be manufacturer. In 2014, SRT was merged back in Dodge. Later that year, Chrysler Group was renamed FCA US LLC, corresponding together with the merger of Fiat S.p.A. and Chrysler Group in to the single corporate structure of Fiat Chrysler Automobiles.

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