Dodge cuts prices for struggling Dart compact car

Dodge is surely an American type of automobile manufactured by FCA US LLC (formerly generally known as Chrysler Group LLC), located in Auburn Hills, Michigan. Dodge vehicles currently add some lower-priced badge variants of Chrysler-badged vehicles in addition to performance cars, though for a great deal of its existence Dodge was Chrysler's mid-priced brand above Plymouth.Founded since the Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge in early 1900s,[3] Dodge was originally a supplier of parts and assemblies for Detroit-based automakers and began building complete automobiles underneath the "Dodge Brothers" brand in 1914, predating the founding of Chrysler Corporation. The factory was positioned in Hamtramck, Michigan, and was known as the Dodge Main factory from 1910 until its closing in January 1980. The Dodge brothers both died in 1920, as well as the company was sold by their own families to Dillon, Read & Co. in 1925 before being sold to Chrysler in 1928. Dodge vehicles mainly contains trucks and full-sized passenger cars over the 1970s, although it made memorable compact cars (such because 1963–76 Dart) and midsize cars (such as being the "B-Body" Coronet and Charger from 1962–79).The 1973 oil crisis as well as its subsequent effect on the American automobile industry led Chrysler to build up the K platform of compact to midsize cars to the 1981 model year. The K platform as well as derivatives are credited with reviving Chrysler's business from the 1980s; the type of derivative had become the Dodge Caravan.The Dodge brand has withstood the multiple ownership changes at Chrysler from 1998 to 2009, including its short-lived merger with Daimler-Benz AG from 1998 to 2007, its subsequent sale to Cerberus Capital Management, its 2009 bailout with the United States government, as well as subsequent Chapter 11 bankruptcy and acquisition by Fiat.In 2011, Dodge, Ram, and Dodge's Viper were separated. Dodge declared that the Dodge Viper will be an SRT product and Ram is a manufacturer. In 2014, SRT was merged directly into Dodge. Later that year, Chrysler Group was renamed FCA US LLC, corresponding while using merger of Fiat S.p.A. and Chrysler Group in to the single corporate structure of Fiat Chrysler Automobiles.

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