Dodge cuts prices for struggling Dart compact car

Dodge is definitely an American label of automobile manufactured by FCA US LLC (formerly often known as Chrysler Group LLC), operating out of Auburn Hills, Michigan. Dodge vehicles currently are the lower-priced badge variants of Chrysler-badged vehicles in addition to performance cars, though for most of its existence Dodge was Chrysler's mid-priced brand above Plymouth.Founded because Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge during the early 1900s,[3] Dodge was originally a supplier of parts and assemblies for Detroit-based automakers and began building complete automobiles in the "Dodge Brothers" brand in 1914, predating the founding of Chrysler Corporation. The factory was positioned in Hamtramck, Michigan, and was the Dodge Main factory from 1910 until its closing in January 1980. The Dodge brothers both died in 1920, and also the company was sold by their loved ones to Dillon, Read & Co. in 1925 before being sold to Chrysler in 1928. Dodge vehicles mainly was comprised of trucks and full-sized passenger cars from the 1970s, community . made memorable compact cars (such because the 1963–76 Dart) and midsize cars (such as being the "B-Body" Coronet and Charger from 1962–79).The 1973 oil crisis as well as its subsequent influence on the American automobile industry led Chrysler to formulate the K platform of compact to midsize cars for that 1981 model year. The K platform as well as its derivatives are credited with reviving Chrysler's business inside 1980s; the sort of derivative was crowned the Dodge Caravan.The Dodge brand has withstood the multiple ownership changes at Chrysler from 1998 to 2009, including its short-lived merger with Daimler-Benz AG from 1998 to 2007, its subsequent sale to Cerberus Capital Management, its 2009 bailout because of the United States government, and it is subsequent Chapter 11 bankruptcy and acquisition by Fiat.In 2011, Dodge, Ram, and Dodge's Viper were separated. Dodge stated that the Dodge Viper could be an SRT product and Ram might be a manufacturer. In 2014, SRT was merged back in Dodge. Later that year, Chrysler Group was renamed FCA US LLC, corresponding together with the merger of Fiat S.p.A. and Chrysler Group in to the single corporate structure of Fiat Chrysler Automobiles.

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